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In the rapidly evolving landscape of food technology, Anfal Investment Company, a subsidiary of Ali Zaid Al Quraishi and Brothers Company, is proud to announce its latest strategic investment in Calo, the Middle East’s leading personalized meal subscription service. This partnership aligns perfectly with Anfal’s commitment to creating sustainable and responsible investments that have a positive local and global impact.
The Rise of Calo: Revolutionizing Healthy Eating
Founded in Bahrain in 2019 by visionary entrepreneurs Ahmed Alrawi and Moayed Almoayed, Calo has quickly established itself as a game-changer in the direct-to-consumer (D2C) food tech space. The company’s innovative approach to healthy eating has resonated with health-conscious consumers across the GCC region, including Saudi Arabia, United Arab Emirates, Bahrain, Qatar, and Kuwait.
Calo’s success is evident in its impressive growth trajectory:
- Achieved a remarkable 100% Compound Annual Growth Rate (CAGR) over the past five years (2020-2024)
- Delivered over 10 million personalized meals in 2024 alone
- Reached an annualized revenue exceeding $100 million
Aligning Values and Vision
At Anfal, we pride ourselves on being a trusted leader in investment sectors, offering a diverse portfolio that spans various asset classes and industries. Our investment in Calo is a testament to our commitment to long-term, sustainable growth and our belief in the transformative power of technology in improving people’s lives.
Key factors that influenced our decision to invest in Calo include:
- Innovative Technology: Calo’s use of a nutritionist-approved algorithm to analyze customer needs and match them with chef-cooked meals showcases the power of technology in personalizing nutrition.
- Market Leadership: As the fastest-growing meal subscription service in the world, Calo has demonstrated its ability to capture and retain market share in a competitive industry.
- Scalable Business Model: Calo’s full-stack approach, including its own kitchens and logistics, provides a strong foundation for sustainable growth and expansion.
- Strong Customer Focus: The company’s commitment to customization, flexibility, and excellent customer service aligns with Anfal’s values of creating positive impact.
- Ambitious Growth Plans: Calo’s target for a Saudi IPO by 2027 demonstrates its long-term vision and potential for significant returns on investment.
The Future of Healthy Eating
Our investment in Calo is not just about financial returns; it’s about supporting a vision for a healthier future. As Ahmed Al Rawi, Founder & CEO of Calo, aptly puts it:
The top 10 food brands globally earn $300B a year, none of which are solving the health problem. We bet that in the next 10 years, there will be a healthy brand that climbs to the top 10 list, and we aspire to be that brand having tech & innovation in our DNA from day 1.
This ambition resonates deeply with Anfal’s mission to invest in companies that drive positive change on both local and global scales.
A Recipe for Success
As Calo continues to expand its operations, explore new markets, and innovate in the healthy eating space, Anfal is excited to be part of this journey. We believe that our partnership will not only drive significant value for our investors but also contribute to a healthier, more sustainable future for communities across the Middle East and beyond.
By investing in Calo, Anfal reaffirms its commitment to supporting visionary entrepreneurs and companies that are reshaping industries for the better. We look forward to witnessing Calo’s continued growth and the positive impact it will undoubtedly have on the way people approach nutrition and healthy living.
Stay tuned for more updates on this exciting partnership and other strategic investments from Anfal Investment Company.
